App pricing tiers

Pricing with price points

Pricing in the Firefox Marketplace is based on fixed "price points." You select a price point and that price point is applied across all regions where that price point is available. The customer is then displayed an equivalent price, in the best applicable local currency, in the regions in which you have selected to make your app or in-app product available. Price points range from US$0.10 (price point 1) to US$49.99 (price point 140). Price points can be used to set a price for your app in Firefox Marketplace as well as for in-app payments.

Example: An application priced at price point 10 would sell for US$0.99 (not including local sales taxes) in regions where the best applicable currency is the US dollar, €0.89 (including European Value Added Tax) in regions where the best applicable currency is the euro, and Colombian peso COP$2060.00 (including Colombian VAT) in Colombia with operator billing, or US$0.99 if paying by credit card in that region.

Mozilla is able to offer global coverage through credit card and any selected country that does not currently have currency coverage will default to USD and use the applicable USD price point.

Price point table

Setting your product's price

When you set a price for your app or in-app product, you choose a price point and select the countries that you want your product to be available in. For apps, choosing a country does not limit users in other countries from purchasing your app, it only determines which country's store (one or more) your app is available in. A user in another country can purchase your app if they have a payment method that they can use for that country.

How do the price point tables work?

Non-US-dollar prices are calculated using a pre-set exchange rate for each currency and then rounded to a more market-friendly number. Price rounding and foreign currency exchange rate fluctuations mean that non-US prices will probably not match exactly the US prices at any given moment. The non-US prices will remain fixed until they need to be adjusted so that prices remain relatively similar across countries. We don't intent to adjust pricing often, but if we do, it should not be more often than every 6 months. With few exceptions, price points are usually within 1% to 2% of the US price, though they may not appear that way since some country prices include VAT added on top.

Tax-inclusive and tax-exclusive price points

Prices displayed in different regions can be tax-inclusive or tax-exclusive. Tax-inclusive means the tax (typically VAT) is already included in the price that is displayed to the end user. Tax-exclusive means that taxes, if any, are added on top of the displayed price.

The VAT rate varies by region, but is typically the VAT rate of the country your app is sold into (if billed by an operator), or the VAT rate in the UK (currently 20%) if sold by credit card in VAT-eligible regions. When an end user pays, they will be charged in the currency of the region associated with their payment information or associated with their current location, as well as we can determine it.

If a user is in a region where the price is tax-exclusive, local taxes and fees may be added onto the price, and the user may not see these additional charges until they are invoiced or until they receive a settlement statement from their mobile operator or bank.

Payment methods: mobile operator billing and credit cards

A great advantage to selling through the Firefox Marketplace is the ability to charge the user directly to their mobile phone account. In emerging markets where credit card usage is not as prevalent, this is an important means of mobile payment.

Currently, mobile operator billing is enabled only in regions where Mozilla has established an agreement with the mobile operator to do this. An end user must have a SIM card with the mobile operator and have available funds in order to charge an app or an in-app payment to their mobile phone number. Otherwise the customer can use a credit card to pay for an app.

Some mobile operators have a minimum and maximum amount that a user can charge to their mobile number, and this varies across operators. If an app is priced over that limit, payment will default to a credit card, and not all end users have a credit card. In some regions where there isn't an established direct billing relationship with a mobile operator, only credit cards will be accepted, and the app will be paid for in the local currency if available and USD if local currency is not currently supported.

Preventing fraud

A payment provider may have a number of fraud controls in place. In order to reduce fraud, only credit cards issued by banks in the user's physical location are supported. Thus, it may not possible for a user with a credit card issued by a Brazilian bank to purchase apps in Colombia, but it might be possible to use the same credit card in Brazil.

Country Coverage with Payment Type

These are the countries in which the Marketplace currently supports payments in local currency. Global support is available through credit cards with USD as the currency. We are working on adding local support for more countries all the time.

• Brazil (credit card)
• Chile (credit card)
• Colombia (operator billing + credit card)
• Germany (operator billing + credit card)
• Greece (credit card)
• Hungary (operator billing + credit card)
• Mexico (operator billing + credit card)
• Poland (operator billing + credit card)
• Peru (credit card)
• Spain (operator billing + credit card)
• United Kingdom (credit card)
• United States (credit card)
• Uruguay (credit card)
• Venezuela (credit card)
• Rest of World (credit card in USD)

More information on rates

To get more information on rates, go to the Firefox Marketplace and go to the page of your app. Click Compatibility & Payments, then Add manage or view transactions for your payment account. Then click the View Transactions link, as shown below.